Social Media presentations from local blogs and conferences all over the world
A great presentatin from Yongfook on Blogout ’09 in Singapore about the ROI in Social Media. Is social media an extension of business ethics? Should there even be a “return”? There seems to be a lot of qualitative benefits (Loyalty, Trust, Passion, Interaction, Brand Awareness) but what about the quantitative return?
In: Marketing
13 Jan 2010A presentation about about social media strategy development. Jay Baer, blogger at convinceandconvert talks about increasing social media succes through cross-media synergy with email, search, virtual events, live events and market research.
In: Design
11 Jan 2010Design thinking is a new mindset & set of methods (inspired by traditional design theory) for solving today’s pressing economic, social & environmental problems, as opposed, but also as in addition to, the traditional analytical and quantitative methods. UX design for the web & service design are practices that are perfectly in line with the [...]
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