Archive for February, 2010

Usability is dead…

In: Design

22 Feb 2010

James Kelway of the Hello Group talked about the process of UX on the Interaction Design Day in Copenhagen. Who we are will influence what we see and how we use it. Context and relevance to the user has surpassed usability as the most important factor of web design and strategy. Usability and user centered [...]

Another presentation from Search Engine Strategies in London. Miles Bennett of TargetStone shows the importance of delivering ROI metrics in SEO. Use both OnSite and Off-site metrics to measure success. Don’t be afraid to use Excel to its fullest potential. Creating a fancy dashboard is great but, what insight is it delivering? Is it giving [...]

Social Media 101

In: Marketing

18 Feb 2010

Lisa Myers is the CEO and Owner of SEO & Social Media Agency; Verve Search. On Search Engine Strategies London 2010 (SES) Lisa talked about the Social Media Elements: Content marketing, Link Baiting, Site Seeding, ORM and Monitoring, Blogging, Viral and Social Media Networks. She claims that just being there is not enough. Presence is [...]

Mikkel Schultz of Hello Ignite explains how to use web analytics to improve usability. It’s all about user research, investigating the ‘why’, understand user behaviour and know your audience.

The Matthew effect (or “accumulated advantage”) in sociology is the phenomenon where “the rich get richer and the poor get poorer”. Those who possess power and economic or social capital can leverage those resources to gain more power or capital. The term was first coined by sociologist Robert K. Merton in 1968. This great presentation [...]


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