Social Media presentations from local blogs and conferences all over the world
Louis Rosenfeld spoke on the IA Konferenz in Hamburg, Germany on the integration of Web Analytics and User Experience; collecting both data about ‘What’ and ‘Why’. Louis broke the two down in a top-down analysis (Web Analytics) and a bottom-up analysis being UX and stated we have to move away from the middle; our analytics [...]
In: Marketing
19 Mar 2010Social Media will not save your business. It just takes hard work. Bart de Waele from Netlash opens your eyes about Social Media Magic and your search for the holy grail. The facts: nobody reads your company blog, people find your Twitterstream boring, your Facebook fan page will be empty, your new Social Network site [...]
In: Design
16 Mar 2010Dom Rodwell, Creative Director Digital at CBJWT thinks the web is to compartmentalised, rigid structured and overly pre-defined… and Jakob Nielsen is to blame! Things are changing. We’re all broadcasters now but people don’t tell each other to buy things. They share things that are awesome, mainly to their friends. Rodwell introduces the Splinterweb; take [...]
Follow @slidescene