Archive for July, 2010

Just before the weekend a great slide deck by Effect Works describing 10 Twitter Myths. Let’s start with number one; Twitter isn’t my cup of tea (or coffee). Well… if Britney can do it, anyone can . But isn’t it a waste of time? Indeed it is… if you use it as a nine-year-old! It’s [...]

Laurent Francois, head of 360° Digital influence hub France at Ogilvy publishes every six months an updated version of ‘Social Media: what’s going on?’. A slide deck stuffed with insights about Social Media, marketing, and citizenship. In this latest version Laurent notices now that Social Media is mainstream, local matters more than ever. Community centric [...]

Dianne Gardiner, Managing Director of Latitude Insights shares in the slide deck below a case study of iPhone users uncovered just what consumers find so fascinating about the iPhone, why they use that four-letter word – LOVE, and how brands can become part of this ‘affair’. Smartphones change user’s lives! Users admit to relying less [...]

Designing for Delight

In: Design

27 Jul 2010

Giles Colborne, managing director at CX Partners heard it over and over before; ‘We’ve got to surprise and delight our customers’. But how should a company do that? It’s got nothing to do with selling glamorous products. There are plenty of people who are delighted by their insurance company, and plenty of others who are [...]

On July 14th eModeration, Yomego and Carrot Communications invited brands and agencies involved in social media to an exclusive workshop on ‘How to Avoid a Social Media Crisis’. The seminar was held in Churchill’s Secret Cabinet War Rooms in London. In the slide deck below the advice from the workshop is shared with us. How [...]


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