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Brand Science Institute is a think-tank focused on brand and consumer management. The organization carried out a fairly extensive study on corporate social media projects over the past 7 months. Focus point of the research was a desire to understand why (most) social media projects tend to be utter failures. BSI questioned 560+ marketers representing [...]

Rocket Scientist Nick Skytland works with NASA. And like every other company NASA has quit some difficulties attracting talented new staff. Because NASA leans big time on their software (which company doesn’t these days) the organization is specifically looking for ‘Digital Natives’, the generation of Nerds that grew up in the digital ages. In this [...]

A presentation by Andrea Harrison, VP National Social Lead at Razorfish Brazil. Social Networks have reached a critical mass across the world’s population so marketing is evolving. From Brand Marketing to Social Influence Marketing. And Social doesn’t mean a platform, relationships are the focus, platform are the means. Andrea describes in this slide deck the [...]