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Let’s face it: Many highly ranked and well-run charities aren’t yet using socialmedia very well. But there are many wonderful nonprofits and inspiring charities doing good work in leveraging social media across multiple channels. In the slide deck below a selection of A+ rated nonprofits and charities. You’ll be impressed with the way these organizations [...]

The airline industry is busy exploring Social Media. See for example the case study; Social Media Strategy at Lufthansa. In today’s slide deck SimpliFlying collected 10 airport case studies. Great examples of airports using social technologies for building their brands, driving customer engagement, loyalty and customer service. Included in this slide deck are case studies [...]

NASA is a complex and bureaucratic organization who wants to use the benefits of Social Media to tell their own story (without a filter), to build a community and to listen, respond and interact with followers. Watch in the slide deck below the long road to a successful Social Media implementation which resulted in Tweetups, [...]

Nice presentation on the Social Media Breakfast Philly by Ben Grossman, Communications Strategist at Oxford Communications about how to put social, mobile and emerging media to work in tourism. Ben points out ten tips from being findable, being conversational, attentive, mobile and more. Informative slide deck for travel companies struggling with Social Media and changing [...]

In the slide deck below you’ll find some nice and interesting figures regarding the performance of YouTube within a large multimedia campaign driving brand awareness for Gillette. A research study was conducted to understand the overall effectiveness of the campaign and understand the Return on Marketing Investment and contribution of the individual media within the [...]