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Social Media presentations from local blogs and conferences all over the world
Archive for the ‘Content strategy’ Category
A Six Step Content Marketing Model
In: Content strategy
10 Feb 2012Today we ask your attention for this excellent paper. A pragmatic 6 step approach to start with content marketing. Steven van Belleghem from InSites Consulting is trying to make content marketing very easy to understand. This paper tells you how content brings your company into contact with new prospects. Relevant content can arouse the curiosity [...]
Her Social Majesty! When content is King and conversation is Queen, they make beautiful babies
In: Content strategy
4 Jul 2011In this slide deck Glenn van Hoof of Boondoggle answers two questions that he kept hearing from companies that would like to get involved with Social Media; What am I going to say (content) and who will create and manage this content (conversation). An informative slide deck based on the content and conversations learnings of [...]
Today a great slide deck from Mark Fidelman of SeekOmega. He illustrated on LavaCon 2010 the similarities between the successful career of the Rolling Stones and future Content Strategists. Content Strategy is an emerging field with immense possibilities for business. Similar to its Marketing cousin, content strategy seeks to position the right content with the [...]
South African Rian van der Merwe presented at the first Cape Town Content Strategy Meetup about the effectiveness of web content. As content strategy is starting to get its much-deserved time in the spotlight as part of the user experience design family, selling it to clients and stakeholders is difficult. Because what makes content effective? [...]
Emerging a Content Strategy from User Research
16 Sep 2010For a long time we have been repeating the mantra “Content is King” but how much of our UX work actually has impact on content? In this presentation on UX Australia Scott Bryant of News Digital Media (NDM) will explain how the NDM USiT team are trying to understand and test content consumption. He’ll share [...]
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- Nathan King: Very interesting, but not sure if I totally believe that twitter users have higher incomes or are mo [...]
- admin: Thanks for the remark on the link, we fixed it. And ofcourse you can use the content on your blog. W [...]
- Joah Santos: Great resource you have here by the way. Can i repost some of your work on our blog, if we give you [...]
- Joah Santos: Thanks for the mention. It took e a while to find the article, the link on your tweet is directed to [...]
- Patrick O'Keefe: Thanks so much for sharing this! [...]
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