SlideScene.com
Social Media presentations from local blogs and conferences all over the world
Archive for the ‘Measurement / Analytics’ Category
At the Search Engine Strategies conference in Hong Kong Matthew McDougal, CEO of Digital Jungle spoke about the difference between Social Media monitoring and measurement. Monitoring is watching or listening to conversations while measurement is all about quantifying online activity to establish success (or failure). But measuring the real success of Social Media is hard. [...]
Today our eyes came across this interesting pilot study by the Thornley Fallis team. They created a new approach in Social Media Monitoring with a clear focus on relationships instead of ‘stand alone’ Social Media reporting. Typically, a baseline social media audit is created based on an analysis of brandnames, competitors, and relevant issues. The [...]
Social Media Slingshot
28 Jun 2011Measuring the effort of Social Media Marketing is a hot topic nowadays. In the slide deck below Miikka Leinonen and Janne Saarikko from the Finnish company Zeeland use the Slingshot as a nice metaphor for closing the gap between Social Media Management and Business Management. Learn how to set your business goals, choose actions, monitors [...]
Richard Pentin, Senior Planner at TMW gives in this slide deck on behalf of the IAB Social Media Council an interesting perspective on measuring Social Media activity. Richard gives advice how to integrate Social Media into traditional campaigns and tips on how to measure, benchmark and adjust your campaigns. This framework (or Intent Awareness Benchmark) [...]
Measuring the Impact of Facebook
7 Mar 2011If you are using Facebook for marketing, this is a slide deck to watch! Troy Thompson is a respected blogger, consultant and thought-leader in the Tourism / Travel industry. He’s owner and consultant at Travel 2.0 Consulting. Many companies are integrating Facebook as a major part of their Social Media Marketing Strategy. But are all [...]
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- Nathan King: Very interesting, but not sure if I totally believe that twitter users have higher incomes or are mo [...]
- admin: Thanks for the remark on the link, we fixed it. And ofcourse you can use the content on your blog. W [...]
- Joah Santos: Great resource you have here by the way. Can i repost some of your work on our blog, if we give you [...]
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