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Location based marketing is not just using Facebook, Foursquare or Groupon. It’s about mobility, the shopper’s journey, capturing behaviors and intent across time, space and place. Location 2.0 is here and redefining the path to purchase. It gives marketers new opportunities to engage and connect. For example: PepsiCo and Foursquare align location and behavorial relevance. [...]

Today a slide deck with 50 facts on the Youth and their Mobile. Did you know for example that 1.6 billion youngsters have a mobile phone? And that they spend together 330 billion Dollars on mobile (that’s 12 times the size of the global recorded music industry). This generation uses an average of 10 apps per day [...]

Today a presentation by Paul Trani of Adobe on the most common mobile design mistakes. Not understanding the user, lack of context, lack of understanding mobile technology, lack of design fundamentals and create, don’t convert! Luckily Paul provides us in this slide deck also with the elements of a successful design. You’ll find a lot [...]

Rudy de Waele has been writing down his predictions in mobile & wireless for a couple of years now. This year he thought it was the time to move on and do something different, so he asked some of his personal heroes in mobile to write down their five most significant trends for the coming [...]