SlideScene.com
Social Media presentations from local blogs and conferences all over the world
Archive for the ‘ROI’ Category
Today our eyes came across this interesting pilot study by the Thornley Fallis team. They created a new approach in Social Media Monitoring with a clear focus on relationships instead of ‘stand alone’ Social Media reporting. Typically, a baseline social media audit is created based on an analysis of brandnames, competitors, and relevant issues. The [...]
Social Media ROI… does it Exist?
25 Oct 2010Justin Hartman, CEO of Afrigator asked on the WTF Media Conference in Cape Town whether or not Social Media can deliver ROI? A presentation about media types and their measurability. Jason collected some nice examples in this deck, did you know that a Cisco study found that 43% of visits to online support forums are [...]
No, there is no Return On Investment on Social Media, Stupid!
In: ROI
19 Oct 2010Polle de Maagt, strategist and creative technologist of the Dutch company Boondoggle gives in the slide deck below some obvious answers to stupid questions. In this great and informative presentation Polle shows how his company is successful for years now in the online landscape, collected many awards for great cases and all of that with [...]
Increasing Social Media ROI
In: ROI
20 Aug 2010Colleen Carrington uses in this slide deck Malcom Gladwell’s Tippingpoint model to provide tips on raising the Return on Investment of Social Media. According to Colleen Maslow already provided us with an explanation for the use of Social Media by such a large group of people: Love and Rewarding you can’t find anywhere else! An [...]
Social Media ROI, Measuring the Unmeasurable?
21 Jan 2010A great presentatin from Yongfook on Blogout ’09 in Singapore about the ROI in Social Media. Is social media an extension of business ethics? Should there even be a “return”? There seems to be a lot of qualitative benefits (Loyalty, Trust, Passion, Interaction, Brand Awareness) but what about the quantitative return?
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- Nathan King: Very interesting, but not sure if I totally believe that twitter users have higher incomes or are mo [...]
- admin: Thanks for the remark on the link, we fixed it. And ofcourse you can use the content on your blog. W [...]
- Joah Santos: Great resource you have here by the way. Can i repost some of your work on our blog, if we give you [...]
- Joah Santos: Thanks for the mention. It took e a while to find the article, the link on your tweet is directed to [...]
- Patrick O'Keefe: Thanks so much for sharing this! [...]
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