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Rand Fisking of SEOmoz recently gave a presentation in which he showed the correlation between Facebook “likes” of a page to its ranking within the search results. This inspired Phil Buckley to point out how search engines use Social signals within it’s ranking strategy. Conclusion; Social signals are just that – SIGNALS. They are one [...]

Another great slide deck from the guys from SEOMOZ; how to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings. When Danny Sullivan asked:” If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that [...]

An interesting slide deck by Rand Fishkin, CEO and Co-Founder of SEOmoz about the link building signals of the future. They’ll impact your SEO rankings big time! Rand explains clearly the importance of social signals, author authority, brand signals and the depreciation of anchor text (Rand Fishkin: “Anchor text was a great signals 10 years [...]

Marketing, both online and offline, is changing rapidly. Broadcasting your untailored message on all channels won’t just do it anymore. Search Engines and other online entities are gathering all sorts of information and are connecting all the dots. To compete you will need to be connecting all the dots too. Making use of all different [...]

Editor-In-Chief of Search Engine Land, Danny Sullivan made this slide deck to give an update on trends in search engine marketing. Danny covers Google’s strength, the richness of search listings, vertical search (social and mobile). Interesting to see that search is evolving really fast these days. Search is more than Google and more than a [...]