Archive for the ‘Social Shopping’ Category

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Understanding the hidden power of the Social Customer

In: Social Shopping

15 Feb 2012

This slide deck we picked up at the Washington Social Media Week 2012. Becky Caroll told a great story about the Social Customer. The slide deck below will help you create winning strategies that leverage social media to grow your business, and that of your clients, through current customers and brand loyalists. Drawing from her [...]

The History of F-Commerce

In: Facebook|Social Shopping

28 Aug 2011

As we arrive then at the two-year anniversary of the first Facebook transaction – a $34 bouquet of flowers off 1-800-Flowers. The brief, but event-filled history brings with it some doubts too. For example, despite the billion-dollar predictions, only a small percentage of retailers are actually transacting on Facebook and consumer doubts linger about the [...]

Social Commerce Study (July 2011)

In: Social Shopping

20 Jul 2011

JWT’s Social Commerce report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year and interviews with experts and influencers in research, technology and business. This research resulted some interesting knowledge of F-Commerce (Facebook), socializing ‘Brick-and-Mortar’ and upcoming trends. Watch for Facebook credits, The Social Graph meeting the the Virtual [...]

F-Commerce and the SoLoMo Consumer

In: Facebook|Social Shopping

30 Jun 2011

What do Lady Gaga, Coke, Batman and Pampers diapers have in common? They all sell on Facebook! Ecommerce on Facebook is hot but there is a lot more to selling with Facebook than Facebook stores. F-Commerce is like a live learning lab for the new ‘social consumer’. And besides that Social, Location-aware and mobile technology [...]

Social Commerce – Hype or Reality?

In: Facebook|Social Shopping

25 May 2011

A nice presentation by Michael Lazero, CEO of Buddy Media about the Social Commerce hype. Thanks to Facebook the web is organized around people these days so in many board rooms the urgent call for a store on Facebook is reality. But despite many attempts, ecommerce success on Facebook is limited. Why? Because consumers are [...]


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