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What Every CMO Needs to Know About Content Strategy

In: Content strategy

3 Aug 2010

A while ago we published a slide deck by Jason Putorti, called ’10 things CEO’s need to know about design’. Today a nice slide deck by Mark Fidelman of Seekomega addressing your companies CMO: What Every CMO Needs to Know About Content Strategy. Mark is showing in his slide deck a strategic framework to create living content that is developed and maintained by the company and the community. Mark teaches how it reduces support costs and increases revenue. Now that’s content that makes a CMO happy!

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1 Response to What Every CMO Needs to Know About Content Strategy

August 6th, 2010 at 5:16 am

Thanks for highlighting my presentation. I really appreciate the kinds words.

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