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Digital Age 2.0, Social Influence Marketing

27 Aug 2010

A presentation by Andrea Harrison, VP National Social Lead at Razorfish Brazil. Social Networks have reached a critical mass across the world’s population so marketing is evolving. From Brand Marketing to Social Influence Marketing. And Social doesn’t mean a platform, relationships are the focus, platform are the means. Andrea describes in this slide deck the Social Influence Marketing Strategy based on four integrated capabilities.

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