Nick Decrock is working at a Belgian start-up and made the excellent slide deck below. We are at a point today where it’s time to find out how to be social … outside Social Media. Because people expect us to be social outside social media too. That is why Nick describes five key social effects that today’s companies can learn from. The new Social Consumer expects you to know him and that you are contextual. They are freebees and expect all good things in life to be free. The consumer is ubercontrol so let them pull the strings, invite them to your brand (is theirs also) and use sharevertising. Your product is your best ad. Times have changed and when did you recently surprise your customer and made them smile?

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