SlideScene.com
Social Media presentations from local blogs and conferences all over the world
Brand Science Institute is a think-tank focused on brand and consumer management. The organization carried out a fairly extensive study on corporate social media projects over the past 7 months. Focus point of the research was a desire to understand why (most) social media projects tend to be utter failures. BSI questioned 560+ marketers representing 52 brands from some of the largest companies across 12 European countries, and poured the end results in the slide deck below.
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Social Media Slides
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- Nathan King: Very interesting, but not sure if I totally believe that twitter users have higher incomes or are mo [...]
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